Listings live inside a search widget, not a page
A buyer searching an address by name never finds the listing, because the widget is invisible to search engines.
Live listing lifecycle, not a static brochure
A website built for listing volume, not just one agent bio
A managed, custom-coded website for brokerages and real estate teams: a page for every listing and every market, live in 7 days, 90+ PageSpeed, weekly detail updates, researched articles and Cloudflare hosting included, from one monthly fee.
Live in 7 days on Listing Desk. $797 build fee invoiced only after launch.
90+
PageSpeed guaranteed
7 days
Live on Listing Desk
5 a month
Revisions included
$137
Plans start from
Built for every kind of inventory
Every kind of inventory, and every kind of brokerage running it
Single-family listingsCondos and townhomesNew constructionRental inventoryMulti-office marketsLand and farm parcelsCommercial listingsLuxury portfolios
Residential brokerages
A residential brokerage website earns its keep by giving every active listing its own indexable page and every agent their own roster page, instead of hiding inventory behind a single search widget.
See the buildReal estate teams
A real estate team website works when every member of the team has a real profile and a real slice of the site's traffic, rather than the whole site pointing back to the team lead alone.
See the buildProperty management companies
A property management company website works when rental units and any sales listings are structured differently from the start, because a renter and a buyer are searching for different things and expect different pages.
See the buildNew construction developers
A new construction website needs pages built around communities and phases, where unit availability changes constantly and every unit shares specs with dozens of others rather than being one-of-a-kind.
See the buildCommercial brokerages
A commercial real estate website works when a listing page carries square footage, zoning, lease type and cap rate fields that a residential template was never built to show.
See the buildMulti-office franchise brokerages
A multi-office brokerage website works when each office has its own page, its own agent roster and its own local listings, sitting inside one consistent brand rather than one office dominating the homepage.
See the build
Drag or scroll sideways for the rest
What usually goes wrong on a brokerage website
Five problems repeat across brokerage and team sites we take over, each with a real cost attached.
Status changes take days to reach the site
A listing goes under offer on the MLS and stays "active" on the website until someone remembers to edit the page.
The roster stops at the founding agent
New agents get a headshot and a sentence, with no listings, no bio and no lead flow of their own.
Every enquiry lands in one shared inbox
Nobody owns the follow-up, so a listing enquiry sits unread while the agent it belongs to never sees it.
No page for the markets you actually cover
A single "service area" sentence gives search engines nothing to rank for a specific city or neighborhood search.
Each problem, paired with what the site does instead
No plugin fixes a structural problem. These are structural fixes, built into the page templates themselves.
Before
Listings live inside a search widget
After
Every listing renders as its own indexable page
Before
Status lags the MLS by days
After
The lifecycle board follows your feed automatically
Before
The roster stops at the founder
After
Every agent gets a real profile page and their own listings
Before
Enquiries land in one shared inbox
After
Enquiries route to the agent or office that owns the page
Before
No page for your actual markets
After
One page per city, town or neighborhood you name
What changes for the brokerage, not just the buyer
These are the outcomes the structure is built to produce, described in plain terms rather than a percentage nobody can verify.
More of your inventory shows up in search
Every listing and market gets its own indexable page, so search engines have something real to rank for each one.
Enquiries reach the right agent
Routing tags every form with the agent or office it belongs to.
Pages follow listing status automatically
Coming-soon, active, under-offer and sold pages update from your feed.
Growth does not break the roster page
Add a tenth agent or a fiftieth without a redesign.
See it built for your own listings before you commit to anything
A 30-minute demo on a video call, on a build close to your brokerage's size, in about your colors.
Before and after, listing by listing
The same six changes show up on almost every brokerage site we take over.
- Listing pagesBefore:Listings live inside a search widget with no page of their own.After:Every listing is a real, indexable page with its own URL.
- StatusBefore:A sold listing keeps showing as active for days.After:The page follows your feed: coming-soon, active, under offer, sold.
- RosterBefore:New agents get a headshot and a sentence.After:Every agent gets a full profile page and their own listings.
- EnquiriesBefore:Every form feeds one shared inbox.After:Enquiries route to the agent or office that owns the page.
- MarketsBefore:One "we serve the metro" sentence on the homepage.After:A real page for every city, town or neighborhood you name.
- SpeedBefore:Listing galleries load slowly on mobile.After:90+ PageSpeed guaranteed, even on a 24-photo listing.
Signature to ListingWebStudio
The listing lifecycle board
A listing page is not one static template. It changes what it shows and what it asks a visitor to do based on where the listing actually is, pulled straight from your feed, and a real brokerage tracks several of these at once.
01
Coming soon
- Interest-capture form, no showing request yet
- Excluded from public listing counts on market pages
- Countdown to release date, where you set one
02
Active
- Full photo gallery and virtual tour link
- Schedule-a-showing call to action
- Counted on its market page and agent profile
03
Under offer
- Stops soliciting new offers on the page
- Stays visible to search traffic and bookmarks
- Backup-offer interest form replaces the showing request
04
Sold
- Closes the loop with a plain sold notice
- Links to similar active listings automatically
- Kept as a page rather than deleted, for search continuity
What is actually included
One monthly fee covers the site, the tool that runs it, the domain and the hosting. Nothing here is an add-on line item.
The full site
Every listing, market, roster and agent page, custom coded around your feed.
The listing lifecycle board
Status-aware pages that follow your feed automatically.
One free domain
Registered in your name for as long as your plan is active, or we point your own.
Managed Cloudflare hosting
SSL, CDN, DDoS protection and unmetered bandwidth, nothing itemized.
CRM-connected enquiries
Routed by API, Zapier or Make into whatever your team already uses.
Fully managed, every week
Weekly detail updates and a person you can reach, not a login you have to remember.
Speed is a ranking input, not a nice-to-have
A slow listing gallery loses the buyer who was about to request a showing, and it costs you in search ranking on every page that carries it. Every page here is built to hold 90+ PageSpeed from the day it launches, listing photos and all.
Edge-served pagesRendered ahead of time and cached on Cloudflare's network worldwide.
Resized listing photosDelivered at the resolution each visitor's screen needs, not full size every time.
Ranking window
Local search visibility typically moves within 3 to 5 months of launch.
This is a window, not a promise of a specific position. It depends on how competitive your markets are.
From invoice to launch, in four steps
The build fee is the last thing charged, not the first, and it is only charged after you have signed off on the site.
You pay the first monthly invoice
That starts the plan. The build fee is not charged yet.
One onboarding call
We walk through your roster, feed and markets, and agree the launch date.
We build against your feed
Live in 7 days on Listing Desk, 10 on Brokerage Floor, 15 on Portfolio Scale.
The build fee is invoiced after launch
Only once you have approved the finished site.
Three plans, one build fee charged after launch
Every plan includes the full listing lifecycle board, market pages, agent roster pages and managed hosting. See the full breakdown on the pricing page.
Listing Desk
The website, fully managed
$137 / month
Plus $797 build fee, invoiced after launch
- Live in 7 days
- 2 researched articles a week
Brokerage Floor
Everything, plus the AI Engine
$297 / month + usage
Plus $797 build fee, invoiced after launch
- Live in 10 days
- 2 researched articles a week
- The AI Engine
Portfolio Scale
Everything, plus the Content Engine
$747 / month
Plus $797 build fee, invoiced after launch
- Live in 15 days
- 3 researched articles a week
- The AI Engine
- The Content Engine
What clients tell us
Illustrative examples of the outcomes clients report. Verified reviews are added after launch.
Every listing finally has its own page instead of living inside a search widget nobody could find from Google. Buyers land directly on the property they searched for.
Broker-owner, residential brokerage
Moved from a template site with a single search page
Adding a new agent used to mean someone quietly forgot to update the team page. Now it is one request and the roster page is live with their own listings routing straight to them.
Team lead, growing agent team
Previously ran a single shared contact form for the whole team
The listing status changes on our feed and the page just follows it: coming soon, active, under offer, sold. Nobody on our team edits pages by hand anymore.
Marketing director, multi-office brokerage
Replaced a site where statuses were updated manually
We cover four counties and each one finally has a real page instead of a dropdown. It changed which searches we started showing up for.
Office manager, franchise brokerage
Migrated from a builder with one combined service area page
Rental units and for-sale listings used to live on two different tools that never matched each other. Now both feed the same lifecycle board and nobody has to explain the difference to a visitor.
Portfolio manager, property management company
Consolidated a separate rentals microsite into the main website
A commercial lease page needs different specs than a residential listing, and the templates actually know that. We stopped forcing square footage and cap rate into a layout built for bedrooms and baths.
Principal, commercial brokerage
Replaced a residential template stretched to cover commercial listings
Questions worth answering up front
How long until my site is live?
7 days on Listing Desk, 10 on Brokerage Floor while the AI agents are trained on your listings and roster, and 15 on Portfolio Scale with the content engine running. The clock starts at the onboarding call, not at purchase, so the sooner the form is in, the sooner you are live.
Can the site handle every listing our brokerage has active at once?
Yes. Listing pages are generated from your IDX or MLS feed rather than built by hand, so ten listings and a thousand listings involve the same setup work. Status changes on the feed, such as a listing going under offer, appear on the site without anyone editing a page.
What is the listing lifecycle board, exactly?
It is the logic that decides what a listing page shows based on its status: a coming-soon listing gets an interest form because it cannot take showings yet, an active listing gets the full gallery and a showing request button, an under-offer listing stops soliciting new offers while staying visible for search traffic, and a sold listing closes the loop and points to similar active inventory. The page follows the status pulled from your feed automatically.
What happens straight after I buy?
You fill in the onboarding form and submit it. It asks for your brokerage details, your agent roster, the markets you cover, your IDX or MLS feed credentials, your brand and where enquiries should land, and it takes about 20 minutes. If something is missing, submit anyway: you can send the rest by email or raise it as a ticket in your client portal, and it will not hold up the build. We then run one onboarding call to fill any gaps and agree the launch date.
What is the client portal?
It is your account with us, and you get it the day your site goes live. From the portal you request revisions, raise a support ticket for anything that needs attention, send us files you still owe us, and message our team directly. Everything to do with your site runs through it, so nothing gets lost in an inbox. You never log in to the website itself; we handle that side.
Do you need our MLS or IDX credentials before you can start?
We need them to wire the listing feed, but not to start the build. Layout, roster pages, market pages and brand work all begin from your onboarding answers; the feed connection is one step in the process and can follow within the first few days if your board takes time to process access.
Ready to see your own listings in the bento grid?
Book a live walk-through, or email us and a person replies within one working day.