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You fill in the onboarding form and submit it. It asks for your brokerage details, your agent roster, the markets you cover, your IDX or MLS feed credentials, your brand and where enquiries should land, and it takes about 20 minutes. If something is missing, submit anyway: you can send the rest by email or raise it as a ticket in your client portal, and it will not hold up the build. We then run one onboarding call to fill any gaps and agree the launch date.

It is your account with us, and you get it the day your site goes live. From the portal you request revisions, raise a support ticket for anything that needs attention, send us files you still owe us, and message our team directly. Everything to do with your site runs through it, so nothing gets lost in an inbox. You never log in to the website itself; we handle that side.

We need them to wire the listing feed, but not to start the build. Layout, roster pages, market pages and brand work all begin from your onboarding answers; the feed connection is one step in the process and can follow within the first few days if your board takes time to process access.

You pay the monthly fee for the tier you choose up front: $137, $297 plus AI usage, or $747 a month. The $797 one-time build fee is invoiced only after your site is live and you are satisfied with it. Domain and hosting are inside the monthly figure.